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About GEMS:
Logo
Brand
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A
significant amount of effort, time and discussions was invested
into making the decision of branding the new system 'GEMS'.
Executive members of the steering committee wanted a meaningful
brand that encompasses the following:
- a meaningful
name that all civil servants can relate to
- a rewarding
correlation between people and modern technology
- a strong
suggestion of support to the Brunei's e-Government
initiative
- a true
reflection of the project's
mission and
vision
With constructive suggestions and open
discussion meetings, the GEMS team worked closely with the
steering committee to create a brand suitable for the new Human
Resource management system. The GEMS branding comprises of three
main components; the name, image and slogan. A table below
provides us with the meaning for each component of the GEMS
logo brand.
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Government
Employee
Management
System
The
solid gold letters signify
the strength and prominence of the system to
bring about efficiency, effectiveness and the excellence
that GEMS aspire to.
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‘I’
symbolize the human person that is core to this
management system and is reflective to the GEMS slogan.
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The pixel dots signify technology and progress, reaching
out through networking and communication, towards an
ICT-based economy.
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Intelligent :
Refers to the organization's assets comprising of the people's
skills, capabilities and culture that brings value to GEMS
making it unique from other systems. |
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Interactive :
Refers to the action of having two highly valued elements, where
people and technology are in synergy.
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Innovative :
Refers to the technological change and advancement towards the
future.
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